Award-winning Art Director, Creative and Technical Producer with 30+ years of high-converting campaign development and performance-driven creative execution. VH1, Vevo, SPOT, and Vimeo award winner specializing in brand storytelling that drives results. Currently integrating cutting-edge AI tools into creative workflows through Carnegie Mellon research collaboration. Proven track record developing campaigns for major brands with measurable performance outcomes and scalable creative systems.
● Performance-Driven Creative: 30+ years creating, writing and designing campaigns that convert and scale● AI-Enhanced Workflows: Active research in AI tools for creative optimization and ideation● Celebrity & High-Stakes Copy: Berry Gordy, Sidney Poitier, Mary Hart++ speechwriting● Video Campaign Development: Award-winning commercials and content across all platforms● Scalable Creative Systems: Built repeatable processes for major brand campaigns● Award-winning commercial and video campaign production (VH1, Vevo, SPOT, Vimeo)● Meta, YouTube, and multi-platform creative strategy● Collaboration with video editors and production teams● Post-Production Supervision: Complete post oversight across majority of projects ensuring quality control and delivery standards● 30+ years Adobe Creative Suite mastery for campaign execution